Management

Jeffrey J. Smith

President, Chief Executive Officer and Director

Mr. Smith is a co founder of DirectCash and has been employed as the President and Chief Executive Officer since inception. Mr. Smith brings more than 25 years of experience in marketing and operations at senior levels.  In 2005, Mr Smith was awarded the Ernst & Young Entrepreneur of the Year. (Prairies Region)

Hendrik Lombard

Chief Financial Officer

Mr. Lombard has 20 years experience in financial management, corporate finance and systems implementation which he gained through the various positions held with accounting firms and corporations in Canada and internationally.

Mr. Lombard received a Bachelor of Accounting degree from the University of Stellenbosch, South Africa in 1988, and an Honors B.Com. degree from the University of South Africa in 1990. Mr. Lombard obtained a Chartered Accountant designation from the South Africa Institute of Chartered Accountants in 1994, became a Chartered Financial Analyst charter holder in 2003, and obtained a Chartered Accountant designation from the Canadian Institute of Chartered Accountants in 2004.

Todd Schneider

Chief Operations Officer

Mr. Schneider holds a B. Admin from the University of Regina and joined DirectCash in 2007. He brings 18 years of operations and senior level sales experience to DirectCash’s business lines. Before joining DirectCash, Mr. Schneider held a series of senior posts at DHL Express Canada and Mayne Logistics Loomis. With DHL Express, Mr. Schneider served as the Area Director for the Prairies Division and oversaw the full P&L operations of this $100 million division. He also previously held senior sales roles as Director of Sales, Western Canada, and National Manager, USA Sales.

Joseph Xu

Chief Technology Officer

Mr. Xu has been with DirectCash since 2001. He has over 17 years of experience with information technology in financial, telecommunications, public services sectors. Mr. Xu has significant experience in software development and database management, project management and leading technology teams.

Prior to DirectCash Mr. Xu worked for IBM Singapore as well as various other software and technology companies including one of China's leading wireless telecom companies. 

Mr. Xu holds a Master of Science Degree from the National University of Singapore and a Bachelor of Engineering Degree from Beijing University of Posts and Telecommunications.